The Case for Case Studies
When you’re ready to make a purchase, especially when it’s a big one, you don’t jump in without doing some research first. Today, most of us ask the opinions of others and spend some quality screen...
View ArticleContent Marketing and SMBs: What’s Trending
We recently reached out to Joe Pulizzi, founder of the Content Marketing Institute, for his views on what’s trending in content marketing. He shared his insights into the challenges to and...
View Article4 Tips for Winning With White Papers
Defined as persuasive, authoritative and in-depth reports on specific topics, white papers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for...
View ArticleWhat a Pleasant Surprise! A Handwritten Note in Print
When you have a need for communications speed, nothing tops a digital message. Yet, we all know what an email inbox can look like at the end of the day. And how attractive the delete key can be when we...
View ArticleFaithful to Your Brand? A Brand Identity Audit Will Tell
Some businesses and organizations open their doors with little more than a logo and basic identity materials like business cards, letterhead and a few forms. Others make their mark in the marketplace...
View ArticleNonprofit Marketing Strategy: Manpower Over Money
While many charitable organizations are in search of donors, others are seeking something that’s often more difficult to get than financial assistance . . . and that’s someone’s time. Here are five...
View ArticleWebinar: What Every Marketer Needs to Know for 2016 Planning
For small and mid-sized businesses as well as many organizations and nonprofits, the fourth quarter is prime time to begin planning your marketing efforts for the upcoming year. Of course, it’s also...
View ArticleThe Mail ‘Habit’: Why Consumers Like Mailing Campaigns
A recent observational study commissioned by Canada Post aimed to understand how people interact with their mail. The results are eye-opening for marketers who may have questioned the value of...
View ArticleHow to Survey Your Customers to Boost Satisfaction
A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. And we’ve all heard it said that most unhappy...
View ArticleJust Generating Content or Aiming to Write Well?
Creating more engaging content was picked as the top priority by 72% of B2B content marketers, according to Content Marketing Institute’s (CMI) new 2016 study. Yet becoming stronger writers ranked...
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